Privacy Policy

Effective Date: 01/8/2024

At ActiveCart, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you interact with our website and services. By using ActiveCart, you agree to the collection and use of information as outlined in this policy. We recommend you review this Privacy Policy regularly to stay informed of any updates.

1. Information We Collect

We collect various types of information to provide and improve our services, ensure smooth transactions, and enhance your overall shopping experience.

1.1 Personal Information

When you create an account, place an order, or engage with ActiveCart, we may collect the following personal information:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (credit card details, PayPal, etc.)
• Username and password

1.2 Automatically Collected Information

When you access our website, we may collect certain information automatically, including:

• IP address
• Browser type and version
• Operating system
• Device type (e.g., mobile, desktop)
• Referring and exit URLs
• Pages visited and the time spent on them
• Cookies and similar tracking technologies (see Section 4)

1.3 Non-Personal Information

We may also collect non-personal information, such as demographic data, aggregated statistics about website usage, and preferences.

2. How We Use Your Information

ActiveCart collects and uses your information for the following purposes:

2.1 To Provide and Improve Services

We use your information to:

• Process and fulfill your orders, including sending confirmation emails, tracking information, and updates on delivery.
• Provide customer service and respond to inquiries.
• Personalize your shopping experience and offer product recommendations based on your preferences.

2.2 To Process Payments

We use your billing information, including payment details, to complete transactions for orders placed through ActiveCart. Payment information is securely processed by our third-party payment providers and is not stored on our servers.

2.3 To Communicate with You

We may use your contact information to:

• Send order confirmations, shipping updates, and other transactional communications.
• Provide updates about new products, promotions, or special offers (if you have opted in to receive marketing communications).
• Send notifications regarding changes to our policies or service interruptions.

2.4 For Analytics and Improvement

We use aggregated data to:

• Analyze website usage and performance.
• Improve our website design, functionality, and user experience.
• Enhance our marketing strategies and product offerings.

2.5 For Legal and Security Purposes

We may use your information to:

• Prevent, detect, and investigate fraud, security breaches, and other illegal activities.
• Comply with legal obligations, court orders, and government requests.
• Enforce our Terms and Conditions.

3. How We Share Your Information

ActiveCart does not sell or rent your personal information to third parties. However, we may share your data with trusted third-party service providers in specific circumstances:

3.1 Service Providers

We may share your information with third parties who assist us in:

• Processing payments (e.g., PayPal, Stripe).
• Fulfilling and shipping orders (e.g., couriers, warehouses).
• Hosting and managing our website and IT systems.
• Providing analytics services (e.g., Google Analytics).
• Conducting marketing and advertising campaigns.

These service providers are only allowed to use your information as necessary to perform their functions and are required to protect your data in accordance with applicable privacy laws.

3.2 Business Transfers

In the event that ActiveCart is involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of the transaction. In such cases, we will provide notice and seek your consent if required by law.

3.3 Legal Compliance

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency) when we believe disclosure is necessary to comply with legal obligations, protect our rights, or prevent fraud or other illegal activities.

4. Cookies and Tracking Technologies

ActiveCart uses cookies and similar tracking technologies to enhance your browsing experience and improve our services.

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and actions (e.g., login details, cart items) for future visits.

4.2 Types of Cookies We Use

• Essential Cookies: Necessary for the functioning of the website, such as enabling you to log in and complete purchases.
• Performance Cookies: Collect information about how you use our website to improve its performance.
• Functional Cookies: Remember your preferences (e.g., language selection) to provide a more personalized experience.
• Advertising Cookies: Track your browsing habits to show relevant advertisements across other platforms.

4.3 How to Manage Cookies

You can control and manage cookies through your browser settings. However, please note that disabling cookies may affect your ability to use certain features of our website.

5. Data Security

We take the security of your personal information seriously and have implemented appropriate measures to protect it. This includes encryption of sensitive data (e.g., payment information), secure servers, and regular security audits.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we work to ensure that your data is safe and protected.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including complying with legal obligations, resolving disputes, and enforcing our policies.

6.1 Retention Periods

• Personal information related to orders will be retained for as long as necessary to process the order and provide customer support.
• Account information will be stored as long as your account is active or needed to provide you services.
• Marketing data will be retained until you unsubscribe or opt-out of receiving communications.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

7.1 Right to Access

You can request access to the personal information we hold about you. To request this information, please contact us at [email protected].

7.2 Right to Correct

If your information is inaccurate or incomplete, you can request that we correct it. You can also update some of your account information directly through your ActiveCart account.

7.3 Right to Delete

You can request the deletion of your personal information, subject to certain legal obligations (e.g., transaction records).

7.4 Right to Object

You can object to the processing of your personal information for marketing purposes. You can opt-out of receiving marketing communications by following the unsubscribe link in our emails or by adjusting your account settings.

7.5 Right to Data Portability

You can request that we transfer your personal information to another service provider where applicable.

8. International Data Transfers

If you access ActiveCart from outside of the United States, please be aware that your information may be transferred to and processed in the United States. By using our services, you consent to the transfer of your data to the United States, where data protection laws may differ from those in your country.

We ensure that international data transfers comply with applicable legal requirements and that your information is protected in line with our Privacy Policy.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website, and the updated date will be noted at the top of this policy. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

If you continue to use our website after any changes to this policy, you acknowledge acceptance of those changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

ActiveCart Privacy Team
Email: [email protected]
Phone: +88 0197 1211 333
Address: Rupayan Trade Center 114, Kazi Nazrul Islam Ave., Dhaka 1205